Journey to Midlands by piczo
The third installment of the “Journey” themed editorial series by Tokyo-based brand NICENESS and London-based photographer PICZO documents a road trip through the Midlands in central England.
The story begins in the rural Midlands, a region of farm and ranch land. Along the way, the story takes in the Jodrell Bank Observatory, home to the LaBelle Telescope, the world’s largest radio telescope with a parabolic reflector. It is also home to the Lady Bower Reservoir with its 24-meter diameter bell-mouth-shaped drainage ditch, The Singing Ringing Tree acoustic sculpture, and the Halo, which glows like a space ship. It then heads on to Birmingham, the second largest city after London.
Against a backdrop of dynamic artificial objects that suddenly appear in the English pastoral landscape, the story is composed of the AW22 collection, which incorporates an English psychedelic mood, and the SS23 collection, which was inspired by the space age, a form of mankind’s longing for the unknown universe.
PICZO’s unique emotional portrayal of the youth traveling through the Midlands dreaming of a world yet to be seen and the mood of both collections, which were set around different 60's movements, were captured as a fashion story.