Some humming songs by Sophie Isogai
Tokyo-based brand NICENESS welcomes photographer Sophie Isogai as a creative partner to create a fashion story that captures everyday life in Tokyo.
Emi and Adau are working as models in Japan. Their life in Tokyo is hectic as they work hard for shoots. On their days off, they enjoy strolling the streets humming to themselves without worrying about the time. At such times, everyday moments that are usually overlooked become very special. Tokyo is filled with many different colors.
In this story, Mayu Takahashi styles AW22 and SS23 collections of NICENESS against the backdrop of Tokyo’s local atmosphere. Sophie Isogai’s unique perspective documents the relaxed moments that are an extension of everyday life.